Responsible AI

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PwC’s Responsible AI service helps businesses harness AI’s limitless potential while managing risks. We help determine if AI implementations are accurate, unbiased, transparent and compliant with evolving regulations.

 

When infusing AI into business processes, productivity tools and critical decisions, organisations must understand what AI is doing and why. Is it making accurate, bias-aware decisions? Is it violating privacy? Can you govern and monitor this technology without slowing growth or innovation? Our approach manages the risks associated with AI-based solutions. Using our Responsible AI toolkit, we can help you evaluate and augment existing practices or create new ones to harness AI and prepare for upcoming regulations, giving your organisation a distinct competitive edge.

Client Issues

Organisations must navigate evolving AI regulations, like the EU AI Act, while securely integrating AI into their operations.

Defining AI strategy

Clients struggle to align their AI strategies with the rapidly changing landscape of data and AI ethics, policies and regulations. Organisations must consider the moral implications of their data and AI usage, codify these considerations into their values, and anticipate critical public policy and regulatory trends to ensure compliance.

Establishing effective AI governance and control

Implementing effective governance and control mechanisms for AI systems is a significant challenge for clients. They must enable oversight across the three lines of defence, comply with regulations, organisational policies and industry standards, and expand traditional risk detection and mitigation practices to address AI's unique risks and harms.

Implementing responsible AI practices

Clients need help implementing responsible AI practices, such as ensuring model interpretability, explainability and transparency in decision-making. They must also address the challenges of minimising any adverse environmental impact, enabling high-performing and reliable systems, defining and measuring fairness, enhancing cybersecurity, preserving data privacy and designing systems that prevent physical harm.

Adopting core AI practices

Some organisations struggle to adopt core AI practices, including identifying the problem they are solving and determining if it warrants an AI or machine learning solution. They must also follow industry standards and best practices, continuously evaluate model performance, iterate on design and development to improve metrics and implement continuous monitoring to identify drift and risks.

 

Our Responsible AI services

Comprehensive AI assessments

Our expert team conducts thorough technical and qualitative assessments of your AI models and processes to identify gaps and potential risks. We analyse your AI systems' performance, fairness, explainability, and compliance with industry standards and regulations. Our comprehensive assessment services provide you with a clear understanding of your AI landscape and the steps needed to ensure responsible AI implementation.

Validation and scalability services

We provide rigorous technical model validation and deployment services to ensure your AI solutions are reliable, robust and scalable. We also offer governance and ethics change management services to help your organisation adapt to the evolving AI landscape. Our validation and scalability services give you the confidence to deploy AI solutions across your organisation while maintaining the highest responsibility standards.

AI evaluation and monitoring

We can assess your organisation's readiness for AI adoption, confirm the design of your controls framework and provide internal audit training to ensure ongoing compliance and risk management. Our continuous evaluation and monitoring services help you stay ahead of emerging AI risks and regulations, enabling you to make informed decisions and maintain a competitive edge in the rapidly evolving AI landscape.

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Contact us

Keith Power

Partner, PwC Ireland (Republic of)

Tel: +353 86 824 6993

Moira Cronin

Partner, PwC Ireland (Republic of)

Tel: +353 86 377 1587

Jonathan Hayes

Director, PwC Ireland (Republic of)

Neil Redmond

Director, PwC Ireland (Republic of)

Tel: +353 87 970 7107

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