Mark your calendar: EU AI Act enforcement dates

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  • Insight
  • July 12, 2024

The countdown to EU AI Act compliance is on…

The EU AI Act is a crucial regulation that establishes appropriate rules and standards for AI applications. This timeline outlines the significant implementation milestones of the Act from the expected date of its enforcement in August 2024. It will help you prepare for its introduction and provide a roadmap for adjusting your business strategies accordingly.

Within six months

The EU AI Act will enforce prohibitions on practices posing an unacceptable risk. Entities must ensure their AI applications do not fall within these prohibitions.

Providers and deployers of AI systems shall take measures to ensure, to their best extent, a sufficient level of AI literacy of their staff. This activity should take into account their technical knowledge, experience, education and training. It also needs to take into account the context the AI systems are to be used in, and it should consider the persons or groups of persons on whom the AI systems are to be used.

Within 12 months

Significant developments will occur in the AI regulatory landscape. Obligations for providers of general-purpose AI models will take effect, member states will appoint authorities to oversee the Act’s implementation, and the European Commission will conduct an annual review of AI systems posing unacceptable risks.

Within 18 months

The European Commission will implement an act focused on post-market monitoring of AI systems.

Within 24 months

A milestone will be reached concerning high-risk AI systems, particularly those in Annex III. Member states are expected to establish rules regarding penalties and administrative fees, set up at least one national AI regulatory sandbox, and the European Commission will review the list of high-risk AI systems.

Within 36 months

Stringent obligations will be enforced for high-risk AI systems that are either intended to be used as safety components of a product or are themselves a product. This includes products that are required to undergo third-party conformity assessments under existing EU laws, such as radio equipment, civil aviation security and agricultural vehicles.

By the end of 2030

The Act will require certain AI systems, particularly those that serve as components of large-scale IT systems established by EU law in the domains of freedom, security and justice, to be brought into compliance.

 

Conclusion

Ensuring compliance with the EU AI Act is not only a legal requirement but also a strategic advantage. It helps build stakeholder trust, reduces risks and positions your organisation as a leader in responsible AI practices. Leaders should not perceive this as a challenge, but rather as an opportunity to take the lead in the AI-driven future.

How can PwC help?

Our AI and regulatory experts can guide you through the implementation timeline for the EU AI Act, ensuring compliance and unlocking the Act’s full potential. We offer tailored strategies, risk assessments and training to help you embed responsible AI practices into your operations. Together, we can turn compliance into a competitive advantage—contact us today.

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Keith Power

Keith Power

Partner, PwC Ireland (Republic of)

Tel: +353 86 824 6993

James Scott

James Scott

Director, PwC Ireland (Republic of)

Tel: +353 87 144 1818

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