AI trust gap threatens digital transformation momentum

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  • Insight
  • 2 minute read
  • February 12, 2025

Our 2025 CEO Survey reveals only 29% strongly trust AI integration in core operations.

Keith Power

Keith Power

Partner, PwC Ireland (Republic of)

To what extent do you personally trust having AI (including GenAI) embedded into key processes in your company?

Source: PwC's 28th Annual Global CEO Survey

While 58% of executives trust having AI embedded into key processes to a limited or moderate degree, only 29% express high confidence This trust gap suggests significant untapped potential in an increasingly AI-driven business landscape, where deeper conviction could accelerate competitive advantage.

To accelerate trust-building and AI adoption, organisations need a three-pronged approach:

  • First, establish AI governance frameworks that balance innovation with risk management. With the EU AI Act and the Digital Operational Resilience Act (DORA) setting new global standards for AI governance and operational resilience, organisations need robust protocols for AI deployment, clear ethical guidelines and comprehensive testing procedures. Getting ahead of these regulatory requirements can turn compliance into competitive advantage.
  • Second, invest in AI literacy across leadership teams. When executives understand AI’s capabilities and limitations firsthand, trust naturally follows. This includes hands-on exposure to AI tools and regular updates on successful use cases within industry.
  • Third, take an incremental approach to AI integration. Start with low-risk, high-impact processes where success can be clearly measured. Use these wins to build confidence and create internal case studies that demonstrate value while addressing concerns.

While current trust levels are encouraging, there’s significant potential to build deeper confidence in AI integration. Organisations that systematically strengthen trust in AI while maintaining appropriate safeguards will be better positioned to harness its transformative potential.

CEO Survey 2025

What is on the minds of Irish CEOs?

Explore the findings

Risk

Macroeconomic volatility emerges as a top business threat.

Reinvention

Process transformation leads the digital investment wave.

 

AI

AI promotes productivity, but mind the value gap.

Trust in AI

AI trust gap threatens digital transformation momentum.

Climate

Regulatory complexity tops list of barriers to climate action.

Contact us

Keith Power

Keith Power

Partner, PwC Ireland (Republic of)

Tel: +353 86 824 6993

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