Cookie policy

Last updated: February 2025

Cookie policy

Cookies are small text files that are placed on your computer by the websites that you visit. We use cookies to make our site work well for you and so we can continually improve it.

We use three categories of cookies on our site.

 

Cookie categories

Strictly necessary

These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.  
Performance These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies and use Adobe and Google to help us analyse the data.  
Advertising These cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. Read our privacy policy for more information.  

Use of cookies by PwC

The following tables list the cookies we use on this website.

Strictly necessary

Type First or third party Name Description

Strictly necessary

First party

ak_bmsc

This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.

Strictly necessary

First party

bm_sv

This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.

Strictly necessary

First party

OptanonAlertBoxClosed

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.

Strictly necessary

First party

OptanonConsent

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

Strictly necessary

Third Party

__cf_bm

This cookie is used for bot management

Strictly necessary

Third Party

ak_bmsc

This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots.

Performance

Type First or third party Name Description

Performance

First party

_ga

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.

Performance

First party

_gid

This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.

Performance

First party

_hjSession_xxxxxx

A cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session.

Performance

First party

_hjSessionUser_xxxxxx

Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

Performance

First party

s_nr

Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning

Performance

First party

gpv

This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites.

Performance

First party

mbox

Cookie set by Adobe SiteCatalyst analytics software - used for measuring the performance of page content using A/B split testing

Performance

First party

s_cc

Adobe Site Catalyst cookie, determines whether cookies are enabled in the browser

Performance

First party

s_fid

This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id.

Performance

First party

s_ppv

Adobe Site Catalyst cookie.

Performance

First party

s_ppvl

This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user.

Performance

First party

s_sq

Adobe Site Catalyst cookie, stores information about the previous link clicked within the site

Performance

First party

_ga_xxxxxxxxxx

This cookie is installed by Google Analytics. The cookie is used to persist the session state.

Performance

First party

VISITOR_PRIVACY_METADATA

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

Performance

First party

s_vi

Adobe Site Catalyst cookie, used to identify unique visitors, with an ID and timestamp

Performance

First Party

at_check

Used by Adobe Target to check if cookies are enabled/supported on the browser

Performance

Third party

s_ppvl

This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user.

Performance

First Party

s_vi

Adobe Site Catalyst cookie, used to identify unique visitors, with an ID and timestamp

Advertising

Type First or third party Name Description

Advertising

First party

_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

Advertising

Third party

bcookie

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

Advertising

Third party

IDE

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange

Advertising

Third party

li_gc

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

Advertising

Third party

lidc

This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.

Advertising

Third party

test_cookie

This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange

Advertising

Third party

VISITOR_INFO1_LIVE

This cookie is used as a unique identifier to track viewing of videos

Advertising

Third party

YSC

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

Advertising

First party

kms_ctamuls

KMS Session cookie - holds the session ID

Advertising

First party

_gat_UA

Google Analytics Cookies

Advertising

First Party 

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services

Advertising

Third Party

JSESSIONID

General purpose platform session cookie, used by sites written in JSP. Usually used to maintain an anonymous user session by the server.

Advertising

First Party 

TEST_AMCV_COOKIE_WRITE

 
​​​Advertising​​

​​​Third Party​​

 

 

​​​__Secure-xxxxxxx​​

 

​​​These cookies are used by Google for advertising purposes. They track your browsing activity across websites and build a profile of your interests to show you relevant and personalized ads. They can only be transmitted over an encrypted connection (HTTPS).​​ 
​​​Advertising​​

​​​First party​​

 

​​​_tt_enable_cookie​​

 

​​​Tik Tok cookie set to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising.​​ 
​​​Advertising​​

​​​First party​​

 

​​​_ttp​​

 

​​​Tik Tok cookie set to track and improve the performance of advertising campaigns, as well as to personalise the user experience.​​ 
​​​Advertising​​

​​​Third Party​​

 

​​​_ttp​​

 

​​​Cookie set by TikTok to track and improve the performance of advertising campaigns, as well as to personalise the user experience.​​ 
​​​Advertising​​

​​​Third Party​​

 

​​​ar_debug​​

 

​​​This cookie is used by DoubleClick (Google Ad Services) to aid in the debugging and troubleshooting of ads.​​ 
​​​Advertising​​

​​​Third Party​​

 

​​​receive-cookie-deprecation​​

 

​​​These cookies are used by DoubleClick (Google Ad Services) to deliver adverts relevant to your interests. They also limit how often you see an advertisement and help measure the effectiveness of advertising campaigns. Advertising networks place them with the website operator's permission. These cookies remember your visits to websites, and this information is shared with other organizations we collaborate with, such as advertisers. Targeting or advertising cookies are linked to site functionality provided by these other organizations.​​ 

Managing cookies on your device

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt out from cookies, as this function itself requires placement of an opt-out cookie on your device. See the below for guidance on how to control cookies for common browsers.

For information on additional browsers and device types, please see aboutcookies.org or Cookie Central FAQs.

Managing analytics cookies

You can opt out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers:

You can learn more about their privacy policies and how to opt out of their analytics cookies by clicking on the above links.

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