22 May, 2023
Historically, healthcare has lagged behind other industries in harnessing the power of digital to revolutionise service delivery. Ireland, like many healthcare organisations across the world saw a massive uptake in virtual care during the pandemic as access to in-person care was limited to urgent and emergency conditions. As healthcare services emerged from the peak of the pandemic, the use of virtual care has declined. However, their use remains significantly higher than it was before. Advances in technology and patients’ desire for convenience and flexibility are expected to continue to drive adoption of virtual and hybrid care models to a level that disrupts the traditional delivery system.
Patients are embracing new technology and increasingly expect care to be supported and enabled by it. The PwC global health consumer survey showed extremely high interest in virtual care—whether via smartphones or video appointments—even when people were able to return to in-person care. In 2020, the Irish Medical Council conducted a survey which showed that 55% of respondents (those living with epilepsy and oncology patients) would use telemedicine more frequently in the future. The Irish National Telehealth Steering Committee evaluation of the experience of healthcare professionals and patients of video enabled care showed that 95% of patients/clients reported that they were likely, very likely, or extremely likely to recommend virtual consulting to a friend or colleague. As such, advances in technology and patients’ desire for convenience and flexibility are expected to continue to drive adoption of virtual and hybrid care models to a level that disrupts the traditional delivery system. Healthcare organisations need to work with patients to co-develop virtual and hybrid care models that meet their changing expectations of how and where their care is delivered and continue to drive service improvement through rigorous monitoring of patient outcomes and experiences.
Going forward, the challenge for healthcare organisations is determining the right mix of virtual and in-person care. There is a need to continue to develop and refine care pathways that utilise virtual and hybrid care in the right way that meets the needs of patients. The PwC global health consumer survey found that many patients are open to virtual options for a variety of types of care—from initial assessment of a condition or ailment to chronic disease management. Some specialities, including chronic disease management and care for mental health, might be better suited for virtual care. Data and analytics have a key role in supporting healthcare professionals in the identification of care that can and should be delivered through virtual or hybrid models.
Across many healthcare organisations there is a gap between the demand for virtual care and the capacity to deliver it effectively. In Ireland, the HSE is planning, prioritising, and investing in digital capabilities that support Sláintecare and HSE goals for service improvement. A key consideration for Ireland must be the investment in increased and enhanced secure virtual care capabilities. This will help address patients’ expectations about care choice and flexibility while simultaneously helping to drive operational efficiencies, cost savings and improved access to services both within and across the new Regional Health Authorities.
Virtual and hybrid care models can create new disparities or worsen existing inequities if vulnerable populations, including the elderly and socio-disadvantaged groups do not have access to mobile devices, connectivity and the digital literacy required to participate. Therefore, the continued adoption of virtual and hybrid care models needs to carefully consider and address how these potential barriers in access can be addressed.
Healthcare resources are finite, however demand for services continues to grow. As we transition towards the implementation of Regional Health Authorities, acute and community healthcare services need to work together to develop integrated care pathways that leverage the potential of technologies to enhance services and improve operational efficiency in order to meet demand. A common vision is needed to provide direction and lead the path towards the continued adoption of safe, efficient, and effective patient-centred virtual and hybrid care models.
Healthcare professionals need to be supported and enabled to adopt virtual and hybrid care models that meet the needs of their patients. Key to this is ensuring that they have access to safe and secure technological platforms and associated IT training and support to make full use of technological functionality that can enhance the delivery of personalised care.
The pandemic accelerated the rapid adoption of virtual and hybrid care models, however the evidence-base to support new models of care is still in its infancy. Data collation and analytics are needed to monitor the implementation and impact of virtual and hybrid care models for different diseases and patient cohorts. The generation of insight from data analysis and the shared learning of experiences, challenges and opportunities will be key to driving evidence-based change in care delivery that meets the needs of patients.
Key to acceptance and adoption of virtual and hybrid care models by patients is ensuring that it meets their needs and that barriers to access such as connectivity and digital literacy are addressed, particularly for vulnerable groups. Patient engagement is required to understand and address concerns about the use of virtual and hybrid care and overcome potential barriers in access to care that requires the use of technology.
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